Greg P. Rieben B.Com. (Finance), B.Sc.


I've been successfully trading and investing my own capital in the equity, option and futures markets for over 15 years. During this time I have gained invaluable experience that has proven extremely helpful in helping others with their investing and trading decisions.


I began trading while attending the University of Alberta School of Business. The year was 2000 and the Tech Bubble was beginning to deflate. I rushed in to buy the high flying tech stocks that had sold off from nosebleed levels and was given my first lesson. “Cheap” can get a lot “cheaper” and some cases even go to zero. Mr. Market taught me some cruel but critically important lessons that have helped shape my investment philosophy and knowledge to where it is today.


After graduating from university I went to work for a Mutual Fund Company then to a full service Global Investment Brokerage. It was there that I learned that the majority of your time is spent trying to increase assets under management so you can generate the greatest amount of commissions. Because my passion was for trading and investing I soon made the decision to trade full time and left the Investment Advisory business to engross myself in the markets every day.


I read countless books, attended numerous seminars and paid multiple “gurus” for information and education. I traded stocks, options, futures as well as foreign currencies. The first few years were spent testing multiple strategies while at the same time learning to control emotions through the peaks and valleys of my equity curve. As I persevered I began to weed out the good from the bad and discovered what strategies worked best and proved to be the most profitable.


Investing is my passion and from speaking with individual investors regarding their frustration with the current investment advisor/planner business model, Rieben Financial was born.


Please contact me to find out how we can begin working together to ensure that your hard earned money is receiving the attention it deserves.